In this book, we meet Kim Thompson, a strawbale builder and consultant, who has recently brought her building experience to a renovation of an older house in downtown Halifax. Then there's Edwin Theriault, who bought a bale of clothing back in 1971 and launched Frenchy's, a chain of seventy-six used-clothing stores that has become an East Coast institution. Edwin doesn't consider himself an environmentalist at all, but over the years his business has kept countless tonnes of material out of landfills. Also profiled are Speerville Flour Mill and Olivier Soaps in New Brunswick, Sean Gallagher of Local Source in Halifax, David and Edith Ling of Fair Acre Farm on PEI, and Jim Meaney of Cansolair solar heat air exchangers in Newfoundland, among many others. With ten chapters on matters like reducing consumption, greening the home, sustainable eating, dressing, transportation, and vacationing, the book is an important look into the lives of Atlantic Canadians committed to creating viable green options in our region.

It officially launched in Halifax on October 10, 2011 and again in Charlottetown on December 5. It is available now in bookstores across Atlantic Canada. 

Winner of the 2012 best Atlantic-published Book Award

Finalist for the 2012 Evelyn Richardson Prize for non-fiction

Arts East Magazine named it to its Top 10 Atlantic Canadian Books of 2011 list - coming in at number 5 and joining luminaries like Sue Goyette, Wayne Johnston, Ami McKay, Marq de Villiers, Harry Thurston, and David Adams Richards.

It is the best sustainability book I have read since The Geography of Hope
— Richard MacLellan - Halifax Regional Municipality, Sustainable Environment Manager